![]() These items have been absorbed into brands’ offerings - Bernstein analysis in July noted that sneakers continue to “dominate men’s footwear.” Streetwear’s deep cultural history too means it will always have a place in fashion: menswear brands like Aimé Leon Dore and Noah that combine tailored looks with cargo pants, casual shirting and workwear are heavily influenced by streetwear without falling neatly into that category.Īnd there are still plenty of die-hard fans of 2010s-era streetwear. “Streetwear has switched from being what people on the street are wearing, as an organic thing, to what big corporations are telling them to wear,” said writer Derek Guy.īut just like the skinny jean, another seemingly immortal trend that was recently knocked off its perch, hoodies and sneakers aren’t going away any time soon. Meanwhile, many consumers see pure streetwear brands as having become overly commercialised and having lost connection with their roots in 1980s street culture, hip-hop and skateboarding. (Men currently make up the majority of streetwear consumers.) It’s partly down to the natural ebb and flow of fashion trends: retailers note that hoodies and sneakers, while still popular, now face competition from loafers and oxford shirts as the menswear silhouette evolves in a more preppy direction. After dominating fashion for the better part of the last decade, streetwear is finally falling out of style. There’s a reason so many brands are pivoting. Boots and loafers far outnumbered sneakers during the label’s Spring/Summer show in Paris on Thursday, its first under the artistic direction of Ib Kamara. Off-White, too, has recently pursued a style closer to traditional luxury than streetwear, incorporating tailored suiting and launching an haute couture line. This season, sneakers and hoodies rarely graced the fashion week shows of megabrands in Milan and Paris as they did in previous years, while luxury-streetwear tie-ups such as Air Jordan and Dior or Supreme and Louis Vuitton have become less frequent.īalenciaga, which under creative director Demna made hoodies and chunky sneakers luxury essentials, has since widened its focus to couture and red carpet dressing.
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